Monetized radio station websites are an often overlooked source of income. What is monetization, as it pertains to websites? Website monetization is the process of converting existing traffic being sent to a particular website into revenue. The most popular ways of monetizing a website are by implementing Pay per click (PPC) and Cost per impression (CPI/CPM)…
Social Media for Radio is more than just a way of getting your brand out there; it is the fastest and simplest way to have your brand interact with your listeners, and potential advertisers. A lot of brands will create a page and only use it to put up pictures from events, showcase talent, and sell promotions. Most radio stations don’t realize that it is an integral tool for driving traffic to the station website, and increasing visibility on search engines.
“The backbone of the Central Production Unit CPU is the ability to consistently produce quality, cross platform marketing materials. There are secondary and tertiary functions, but they all revolve around the ability to create entertaining and engaging marketing materials. Instead of trying to get different people in different areas, with different levels of expertise and…
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