Website Monetization
“The backbone of the Central Production Unit CPU is the ability to consistently produce quality, cross platform marketing materials. There are secondary and tertiary functions, but they all revolve around the ability to create entertaining and engaging marketing materials. Instead of trying to get different people in different areas, with different levels of expertise and backgrounds, to create a consistent level of uniformity across different brands; it would make a lot more sense to have a corps of cross-trained producers who are familiar with the company’s design principles working in one location…”
Radio stations are shrinking at an alarming rate. Corporately owned stations started with trimming down departments, eventually whittling them down one person, or even giving multiple positions to one job title. Most people end up doing things they aren’t properly trained for. As a result production people end up on air, on air people become bloggers, and everyone has to take take up sales responsibilities. While one person is engineer & production director, office support staff are relegated to handling the website and social media. As a cost cutting measure, on air responsibilities are pushed to inexpensive voice trackers, or syndicated radio shows. Radio stations need to focus less on concentrating their energy on adapting their business model to the current technological landscape, and more on putting the current technological landscape to work for them..
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