Website Monetization

Monetized radio station websites are an often overlooked source of income.  What is monetization, as it pertains to websites? Website monetization is the process of converting existing traffic being sent to a particular website into revenue. The most popular ways of monetizing a website are by implementing Pay per click (PPC) and Cost per impression (CPI/CPM)…

Business

The Future of Broadcast Media

“The backbone of the Central Production Unit CPU is the ability to consistently produce quality, cross platform marketing materials. There are secondary and tertiary functions, but they all revolve around the ability to create entertaining and engaging marketing materials. Instead of trying to get different people in different areas, with different levels of expertise and…

Business, Radio