Social Media for Radio is more than just a way of getting your brand out there; it is the fastest and simplest way to have your brand interact with your listeners, and potential advertisers. A lot of brands will create a page and only use it to put up pictures from events, showcase talent, and sell promotions. Most radio stations don’t realize that it is an integral tool for driving traffic to the station website, and increasing visibility on search engines.
Tips for effectively using social media
- Communicate in the platforms’ lingo
Know when – and when not to – use a hashtag. Is your content appropriate for this particular platform? Not everything that belongs on Facebook, belongs on LinkedIn. It is also considered bad form to have a truncated tweet, or use a Twitter handle in an Facebook post. - All roads lead to your site
Instead of using content from other sites, sum up the content on a blog post on your site, then have a link to the full article. Why let someone else be the sole beneficiary from all of your hard Social Media work? The more traffic you have, the easier it is to monetize your site. - Be in more than one place
The more social media platforms your station is on, the more likely you are to be found by listeners – and agencies – on search engines. If a national ad agency wants to find the local station that caters to their client’s demographic, where do you think they will look first? - Know your audience
Just because you think it is interesting, doesn’t mean your listeners will. Know what post types resonate with your listeners. Look over your stats, and see which posts have the most traction. - Answer questions
All too often, you will see someone ask a question, only to have no response from the page. Social media gives a brand its personality, and gives your audience a chance to interact. Use it, and watch people flock to your brand!